fashion magazine
One Fine Boutique
By ASHLEY PERFONIC
Photography by PETER JENSEN - www.peterjensenphotography.com
A friendly chalkboard on the sidewalk outside Fine Find's entices passerby's with messages of endearment to come inside and take a look. A look is all you'll need to notice the appeal of this destination boutique. Bookshelves are filled with bath and beauty products, cabinets display a beautiful selection of local jewelry designers (29 to be exact) and various home d‚cor items not only stock the shelves, but also add to the interior design. The front is decked out in playful displays featuring seasonal themes or trends. Wander in further and you'll notice a fine balance between gifts and luxury clothing lines.

With so many beautiful items to explore, the store is designed to peak your curiosity and for first time visitors it's sure to become their go-to shop for girly gifts. People may be unaware that Fine Finds was originally opened 12 years ago by Jane McFadden with a focus on furniture and small gifts. When the movement of product was slow, she and business partner Megan Maxwell made the decision to start carrying clothing. "We were finding that while not everyone had time to buy a piece of furniture, they did have time to purchase a scarf or a sweater", says Maxwell. Six years after introducing their first clothing line of high end pajamas, the store has evolved into a wide selection of beauty products, footwear, handbags, luxury apparel, jewelry, home d‚cor, stationary, baby products and most recently a wedding section.

With the majority of customers coming in to treat someone - or themselves - to a special gift, Fine Finds is the place to go for something "fun, fashionable and unique." Jewelry is a top seller and with the store carrying 90% local jewelry designers There is an array of bracelets, earrings, necklaces and rings ranging in price point. Maxwell and McFadden take an interesting approach to their buying philosophy - avoid the best sellers. "If it's something that is a best seller, we won't necessarily buy it because it doesn't make it unique anymore." This cherry picking technique works for clothing as well where buyers will only purchase one of each size in an item so that stock keeps fresh and customers feel they are buying something truly unique.

Making a name for itself in the boutique market, Fine Finds has been voted Best Gift Shop by Vancouver's Georgia Straight for three consecutive years. Truly the destination gift store in Vancouver, you'll not only find unique product but genuine customer service as well. With eight staff members, the store keeps a friendly and approachable vibe to their service where the customer always comes first. The boutique is also actively involved in the Yaletown community and participates in shopping nights and special events to support local stores and restaurants . By doing so they've gotten to know the locals in the area and build friendly relationships with customers who often drop by just to chat with the sales team.

Fine Finds may have no immediate plans to expand outside Yaletown, but they are always looking to expand their customer base. Come and visit them at 1014 Mainland or check out their website at http://finefindsboutique.com

Fine Find's Hot Item List for Fall includes:

- Marla Mackage coat;
- Erin Templeton recycled leather handbags;
- Lisbeth jewelry line; and
- Brave woven belts.