fashion magazine
Be Coated by Bridget Bergman
by HARJIT THIARA
Photography by POOYA NABEI - www.pooyanabei.com
Styling - SARAH DANNIELS
Make up/Nails - MARLAYNA PINCOTT @ Lizbell Agency using Burberry Cosmetics
Hair by CAROLYNNE COLLYER
Model - ANASTASIA @ Lizbell Agency
Retouching - STEVE PINTER @ Pinter Creative Studio

Bridget Bergman started off as a young, curious model - intrigued by the world around her. It was while meeting interesting people and working on photo shoots during one of her many modeling trips that her passion for designing was realized. Already the face of many other labels, campaigns and designers, it was the start of a journey that would take her from being creative in front of a camera, to being creative on paper behind the scenes.

Bergman moved from Calgary to Vancouver to develop her knowledge and build her aesthetic in the Art Institute's Fashion Design program. "Classes in school helped me to know where to look for things. I just started from there. I took an interest in all aspects of my classes and the knowledge I gained has really come into play". After lots of research she constructed a coat for a school project and wore it to several photo shoots. "People often enquired about where they could buy one, so it was a good place to start." After graduation she initially worked in pattern making and did some consultation, but eventually decided to start her first business venture. The initial collection consisted of six coats: four wool and two raincoats.

All of Bergman's designs are made in British Columbia from start to finish: design, pattern making, sourcing fabrics and manufacturing. These are not just your regular coats; they take into consideration the human anatomy. "I pay lots of attention to detail. For outerwear you want something that will last. Functionality and longevity are both kept in mind when designing. My garments help clients stay warm and dry in a climate like ours, yet are elegant and sophisticated". Recently men's outerwear has been added, filling a gap in the local market. She firmly believes that jackets for men are statement pieces that can really distinguish and define who he is.

Bergman's line is also innovative. Working with fabrics made in Canada, she has been able to incorporate traditional ones such as wool and polyester along with recycled paper and vegan leather. One of these unique pieces will showcase in her Fall Winter 2012 collection. It's important to have "...styling that suits many. Each of my pieces is made with love. If I don't fully connect to a design, I will not put the energy, time and effort into making it." She admires high-end designers such as Celine, Chloe and Burberry, but believes Stella McCartney is a cut above the rest. "Her garments are very feminine and have a distinct tailored style, yet remain playful and not too serious". She describes her own style as "feminine, classic, with interesting detailing and vintage-inspired. My mum has a fantastic collection of clothes which is always a good place to start".

While she is currently focusing on outerwear, Bergman hopes to branch out beyond coats and jackets into blazers, suiting and other garments. This creative young artist also visualizes expanding into more stores across North America. Her inclusion in Flare Magazine's prestigious list of Canadian designers will definitely help open many of those doors. In Vancouver, Bridget Bergman designs can be found at Dream, Little Dream, Twigg and Hottie and Ayden Art Gallery. For more information go to www.bridgetbergman.com .