fashion magazine
WE3 Are Louder Than Words
by ASHLEY PERFONIC
Photography by BENJAMIN KWAN - www.benjaminkwanphoto.com
Styling - ALLEENEDA THAMMAVONG
Make up/Hair - LIVIA METCALF using Burberry Cosmetics
Models - Veronica @ Charles Stuart International Models

Those familiar with Twigg and Hottie know it as a young and funky boutique on Main Street. But if you've visited recently, you'll notice a real change. A simple and minimalist aesthetic has replaced the previous eclectic and very pink look the store once had. This past August, Makeuse.ca, a company that works with all reclaimed materials, was hired to give the store a fresh updated look. Working with a neutral palette, the store was renovated with clothing racks, shelving and tables all built from salvaged pieces of wood. The new look reflects the store's commitment to sustainable designer oriented clothing.

WE3 is a collaborative effort of the store's three main designers - Glencora Twigg, Christina Hotton and Jessica Vaira. Its first collection was revealed in 2007 in response to a need for more quality made pieces. After managing the hurdles of the recession - unreliable fabric, production orders not being met - the line has shown some real growth. "We found that the basics we were carrying were not as quality as we would have liked. After years of working with various designers we knew what worked and what didn't. Because WE3 is designed by the retailer, it is able to offer what women are really looking for."

So what does the WE3 line have that clients find so appealing? "Proportion and quality," Twigg confidently tells me. Each piece is a classic with strict attention given to quality construction and the longevity of the garment. You'll notice a signature finishing on all the hemlines and carefully selected fabrics that feel as good as they look. There is versatility to WE3 in that the pieces can not only be dressed up or down, but also worn in several different ways. Take the Treble Tunic for example, a favourite piece of Twigg's. It's a hemp and organic cotton blend dress that becomes a gorgeous drape necked shirt when worn upside down.

"The WE3 woman is sophisticated, committed to her lifestyle and concerned about quality. The Fall/ Winter 2011 collection is really the best one ever," says Twigg. "It combines the essentials of previous collections with a fashion forward twist." Traditionally the line has used knits and focused on basic tees, but it is now introducing woven fabrics with pieces available in modal and merino wool. There are also a few new styles this season: two pants, two blouses, the long Requiem skirt with controlled gathering and the fabulous Opus wool coat. While the basics of black and grey are always available, this Fall there are some great pops of colour in burgundy, dusty rose, teal and a beautiful vivid red.

Looking forward to Spring, WE3 will introduce its first striped pattern and more woven fabrics. WE3 is available at Twigg & Hottie (3671 Main Street, Vancouver) and various retailers throughout Canada and the USA. For more information please visit the website at www.we3.ca.