fashion magazine
Makeup According to Eman
by LISA WONG
Photos by: Alan Chan, Benjamin Kwan, Kelly Jill, Tiffany Alonzo
Makeup artist Eman looks like every other fashionable young thing you see downtown. The only hint of her profession is her flawless complexion and her bold orange lip colour (a blend of products from Make Up For Ever and M.A.C.), a nod to this spring's neon hues and colour-blocking trend.

If her own face is any indication, Eman is a talent to be reckoned with in the Vancouver fashion industry. After receiving certification from VCC, she went on to add big name clients such as A&W, Make Up For Ever, Nars and John Fluevog to her increasingly diverse portfolio. One and a half years after plunging into makeup artistry, she earned representation from Forte Reps. Nowadays she teaches at VCC when she's not busy with her next big shoot or working on a bridal client.

Given all that she's achieved, it's shocking to hear that makeup wasn't always Eman's passion. "[Going into this industry] was a fluke, to be honest," she admits. After uninspired stints in finance, she was ready for something more creative. Her career change coincided with the economic downturn (a sign that it was time to get out) and her husband's own career change, which turned out to be a source of strength and moral support. She quit her job to pursue makeup artistry full-time and hasn't looked back since.

Never content to rest on her laurels, Eman is constantly looking at editorials and runways for inspiration and creating mood boards to prepare for shoots. Her motto is "the makeup should really suit the client" and it shows in the versatility of her portfolio. Rather than relying on one look as her calling card, she strives to try something new each time. Indeed, when pressed for details about her signature look, she cites "perfect skin" (so the photographers spend less time airbrushing photos) and coming up with a look that fits the shoot's overall vision. No wonder she's earned a reputation as a collaborator's dream and a photographer favourite.

Eman is also building a reputation for herself in the social media world through Twitter and her beauty columnist gig on TheStyleSpy.com. "I love writing those columns because it forces me to learn." For each article, she researches the latest looks and products. Her predictions for the major beauty trends of spring/summer 2011 include bright lips in orange or fuchsia to complement the colour-blocking motif in fashion; a colourful smokey eye; fresh luminous skin that boasts "more highlighting than bronzing"; and full brows.

As the interview draws to a close, she has some words of wisdom to share with aspiring makeup artists. On top of networking, "building your portfolio is one of the most important things as well as building your confidence." And, of course, a love of the beauty business is essential. "I can definitely say I'm addicted to makeup!" she laughs.

For more information about Eman's work, visit www.emanmakeup.com