fashion magazine
Nixxi - Stylish and Eco Friendly
by REBECCA SELVIG
Photography by ANGELA FAMA - www.angelafama.com
The visionary behind the Nixxi line, Jada-lee Watson, is a very busy woman. Her eco-friendly line has taken off quickly, partly due to Watson's established connections with manufacturing and wholesale companies as well as a strong customer base. Now she is preparing for a bold move from a twice yearly collection to a seasonless line. Anchored by a selection of basics, the line will be comprised of limited runs and specialty pieces. Collaborations with graphic artists both local and international will be an integral part of this new direction.

Watson was born in Vancouver, but much of her inspiration comes from memories of growing up on a sailboat. Her family traveled extensively, sailing as far east as Europe, though the coast has always felt like home. She currently resides on Salt Spring Island, which has proven a challenge logistically. She keeps in touch through phone and email and visits Vancouver every three to four months. Watson wouldn't have it any other way: "I love living [on Salt Spring Island] because it is beautiful and rural. Living on five acres surrounded by trees, is pretty inspiring in a lot of ways. I love the quiet of living on the island, the darkness at night."

Nixxi garments are contemporary and versatile with casually draped silhouettes, soft knits with textured wovens and simple refined classics that are quintessential pieces of the current fashion season. It is also eco-friendly. With growing concerns about the condition of our natural environment, it couldn't have come at a better time. The fabrics and fibres are processed without chemicals, many in a closed loop system, which is beneficial to the environment and healthier for the workers who handle the fabrics. They are also produced and manufactured locally in Vancouver. "The knits that I use are very soft; the wovens retain a lot of their natural fibre texture. They wear really well," Watson shares. "It doesn't make sense to me to choose the conventional fabrics that aren't made with natural fibres or are grown with chemicals."

Nixxi clothing is designed to be stylish but also conventional - a sure-fire way to keep the line of Nixxi enthusiasts growing and coming back for more. Consistency from season to season is achieved by adding pieces that complement designs from previous collections. "I try to experiment a little bit with each collection. I always take standard concepts from the past seasons and then add a little something new in a detailing or cut with the new seasons," Watson states. "The Spring 2011 collection has a Caribbean sea feel to it with the cool blues and greens." Some coveted pieces of the most recent collection are the Cropped Zip Pant and the Raglan Scoop, with the Sleeveless Asym, Rectangle Wrap, Breeze Dress, and the Ruche Dress being the popular boutique pre-orders.

There have been a lot of great moments for the designer. "Being invited to show at international runway shows has been pretty amazing! Nixxi has been seen on runways in Canada, the US, Switzerland and Singapore," says Watson. Nixxi is available at these local Vancouver boutiques: Body Politic, Shop Cocoon, Velvet Room Boutique and Twigg and Hottie.

For more info on Nixxi and a look at the new collection check out www.nixxi.ca