fashion magazine
The Ultimate Dress Haven
by HARJIT THIARA
Photography by WAYNE MAH - waynemahphotography.com/
duJour Boutique is a hidden gem nestled comfortably in Vancouver's Crosstown neighbourhood. Owner Klay Kaulbach's travels to New York's concrete jungle was the start of an idea and an exciting future. He returned to Vancouver inspired to offer the local fashion scene an exciting new shopping concept and experience. Thus began his dream, his vision, duJour. After much research and renovation the doors opened in December 2008.

The ultimate dress haven, duJour offers its clientele cocktail dresses, casual and daytime dresses, work dresses and breathtaking evening gowns in sizes 0- 24, as well as accessories to add that extra oomph. The dresses are perfect for everyone - conservative women opting for a more classic styling, fashion forward women looking for trendy additions and women looking for that glitz and glamour. Kaulbach feels, "It's important to provide a personal shopping experience..." so many of his clients sit down for a one-on-one wardrobe consultation. Special orders can be made for women who fall in love with any of the dresses, even if they may not be in their specific size. "Women often forget they can wear dresses outside of a special occasion," so duJour women are educated on how they can extend the life of their dresses by using them for daytime and then taking them to nightwear effortlessly.

From the red carpet on the floor to the tasteful collection of dresses, one cannot escape from color in this boutique. Even the little black dress adds to the ambiance with its intricate detailing. To top it off, the prices are very affordable compared to the craftsmanship in each piece. The store's original concept sets duJour aside from other retailers. Customers are able to either buy these statement pieces or "borrow" them by renting for a fraction of the cost. Kaulbach states, "We take care of everything here, all the woman has to do is wear the dress and look fabulous." This buy or rent concept is already popular in trendy European cities and is finding its way into emerging chic fashion hubs like New York, Los Angeles and now Vancouver. Let's face it, how many times can the same dress appear in pictures? Why not look fabulous every day?

duJour Boutique offers garments hand selected direct from the designers. The main focus is on "unique and quality lines from designers around the world", but Kaulbach also proudly supports local Vancouver talent such as Carlie Wong and Christie Clayton (Carny Love) from Project Runway fame and Jason Matlo. Tavan & Mitto is a Montreal based design house found in the boutique and they are welcoming Maison from Toronto for holiday shoppers. Channelling the diverse knowledge and design expertise of their designers has allowed duJour to add versatile, trendy and timeless dresses for their main showcase. Fun jackets, hats and scarves that accessorize and compliment the dresses catch the eye, including Sondra Roberts bags from New York. In the jewellery collection, local designers such as Isabella Diamond, Arjana, Zuka Art, Lolo, JFG Designs and Monteiro Designs can be found. Although not a local designer Rodrigo Otazo's infamous Sex and the City 2 collection is also featured in this swanky boutique.

To look great everyday discover duJour Boutique for yourself at 628 Abbott Street or online at www.iwantdujour.com



Hot Items list -

Daytime/ casual- Custo Barcelona from Spain for casual and day-to-night wear. The dresses are usually bold in pattern and bright in colour, not what you typically see on Vancouver streets. They are great pieces for layering.

Work wear- Bree dress by Tavan & Mitto, available in both black and tan. This dress is beautifully cut and excellently priced.

Cocktail - "Always Make a Statement" is exactly the response on seeing Sue Wong's eggplant coloured beaded and feathered cocktail dress.

Formal wear- JS Groupe's classic black gown with a wow factor bib necklace and amazing fit is a must have or a Sue Wong intricately detailed gown inspired by Paris in the 1920's.